Fresh energy could soon be coming to Geelong’s iconic waterfront as the City of Greater Geelong looks to attract new food operators, attractions and visitor experiences to the precinct.
The initiative is designed to further enhance one of Victoria’s most visited waterfront destinations and create even more reasons for locals and tourists to spend time in the city.
The waterfront already attracts hundreds of thousands of visitors each year and plays a major role in the region’s tourism economy. New experiences are expected to complement existing attractions while encouraging year-round visitation and activity.
Council leaders have called for creative and innovative concepts that will help strengthen the waterfront as a destination for dining, entertainment, recreation and family experiences.
The move reflects Geelong’s continued investment in creating vibrant public spaces that support local businesses while enhancing the lifestyle opportunities available to residents.
As the city continues to grow, the waterfront remains one of Geelong’s greatest assets — and these new opportunities could help make it an even stronger drawcard for visitors from across Victoria and beyond.
With new venues already opening across the CBD and hospitality sector, momentum continues to build around Geelong’s evolving food and tourism scene
